About Us

Contact Us
345 Soquel Ave
Santa Cruz, CA 95062

About the Company

Ferrari Florist has been serving Santa Cruz County for over 73 years

The Past

Dave Ferrari opened Ferrari Florist in Downtown Santa Cruz on Pacific Avenue in 1946 just after World War II.  At that time men were still the predominate work force of America which including butchers, barbers, and florists.  Dave decided to open a flower business with his first sign on the building reading "Ferrari the Florist".

The business quickly developed a reputation of having the best designs, freshest and longest lasting flowers in the area, amazing window displays and customer service second to none - a tradition we work very hard to preserve today in honor of Dave's legacy.

The Present

Of course times have changed since 1946. Ferrari's is now under the care of a local family with over 50 years of history living and working in the community. 


Today we are a modern floral design company with designers schooled in the latest trends and styles while continuing to support generations of families here in Santa Cruz County. 


We still hand-select our flowers, plants and orchids from local sources with farm fresh product arriving every few days in our stores.  We believe it's this passion for freshness that separates us from rest of the pack and likely why our company continues to stand the test of time.  We thank you for your business and for recognizing the quality of our work we so enjoy sharing with you and your families.

Now with two floral boutiques to serve you, Santa Cruz and Scotts Valley, we are committed to support our community for many years to come.

One thing few florists in our community can claim is that we have been delivering only the freshest, most beautiful flowers from local farms for decades.  Our arrangements always make such an impression when they are delivered we only wish we could share their response---"Ferrari's, wow, only the best" they say---"Incredible, amazing. beautiful, thank you".

We truly love what we do and appreciate the continued opportunity to serve you and all of the members of our community.



Ferrari Florist - Santa Cruz

345 Soquel Ave

Santa Cruz, CA 95062

Other Locations ^

Store Hours:*


Our Santa Cruz store is open from 8:30 a.m. to 5:00 p.m., Monday through Friday.

Scotts Valley is open from 10 a.m. to 5:00 p.m. Tuesday through Friday

We are closed on Sundays.

Ferrari Florist Payment Options

We accept the following payment methods:
American Express

Areas Served

Our shop delivers anywhere in Santa Cruz County


Specialty Services

We specialize in the following services:
  • Large inventory of fresh flowers
  • Tropicals
  • Plants
  • European/dish gardens
  • Contemporary and traditional arrangements
  • High-style floral arrangements
  • Silk arrangements
  • Dried floral arrangements
  • Weddings
  • Funeral designs
  • Extensive gift line
  • Gourmet and fruit baskets
  • Gift baskets
  • Greeting cards
  • Candles


Contact Information

For more information contact us via email at support@ferrariflorist.com or call us directly at (831)460-7000.

Ferrari Florist
345 Soquel Ave
Santa Cruz, CA 95062



Delivery Policy

Delivery fees are $12.95 for the Santa Cruz metro areas including Soquel, Capitola, Aptos, Scotts Valley and Felton.  Fees for rural locations 8 miles or greater will range from $15.95 to $19.95.  Delivery charges will calculate automatically when zip code is entered with the exception of Bonny Doon. 

NOTE:  Bonny Doon uses a Santa Cruz City post office and zip code and will display as $12.95 as a result.  Addresses found to be in Bonny Doon will be adjusted to $19.95.

Online order delivery cutoff is 1pm Mon-Fri and Noon on Sat for same day delivery requests.  If same day is required, please contact our store directly to check for any open availability (831-460-7000).

We will do our best to accommodate deliveries at specific times of day, but we cannot guarantee due to traffic or other situations beyond our control.  We will notify you if we encounter a problem delivering your product on the date requested.

In cases the delivery location is too rural; off highway, non-surfaced roadways or too mountainous to access we reserve the right to reject the delivery request and will do our best to offer you other options.

It is your responsibility to inform us if your recipient's location is gated and provide us the gate code at time of ordering (add to notes section).  If we cannot access the location, we may have to assess a second delivery fee for a second delivery.

We do not perform deliveries to gravesites without a funeral services provider onsite to receive the delivery.  

Substitution Policy

Occasionally, substitutions may be necessary to create your bouquet due to the availability of certain flowers in various parts of the country. Care is taken to maintain the style, theme and color scheme of the arrangement, using flowers of equal value.

Additionally, the substitution of certain keepsake items may be necessary due to increased demand, especially during major holidays. In single-flower arrangements, such as an all rose bouquet, or orchids, we will make every attempt to match the flower type, but may substitute with another color.

Ferrari Florist Privacy Policy

This privacy statement has been created in order to demonstrate our firm commitment to protecting customer privacy.

Information We Collect

If you open an account on our site or make a purchase, we need your contact information including your name, e-mail address and mailing address to complete your transaction.

When you visit our website, we also collect some basic information that does not identify individual users. We use this information to determine our users demographics and interests, so that we can better understand and serve our users.


Cookies are small files which store certain information about your activity on the website and are stored on your computers hard drive. Our cookies do not contain any personally identifying information. We use cookies to let us know that you are a prior customer, so that you dont have to reenter information you gave us on your prior visits. Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of cookies. However, if you disable cookies, you will not be able to use certain features of this website.

Our Use and Disclosure of Your Information

When opening an account or making a purchase, you have an opportunity to opt-in or opt-out from receiving emails from us. If you opt-in to receive information from us, we may use your purchase history, contact information and other registration information to provide you with more relevant information and email content. We may send emails to our users regarding changes in our services or other information we believe will be of interest to our users. If you prefer not to receive these emails, you can send us an email with the subject line no emails or reply to our email with the subject line no emails.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities on our site, we may collect such information. We may use that information and other information that we obtain from your use of our site to resolve disputes, troubleshoot problems and enforce our agreement for Terms of Use.

We may share aggregate statistics about our sales, traffic patterns and related site information with other businesses, but these statistics will include no personally identifying information.

We may share your information with Teleflora and other reputable vendors for the purpose of sending out special offers via email and/ or in connection with the services provided by our site such as the delivery of flowers. Your information will not be shared for any other purpose and will be kept secured.

We cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Statement. For example, we may be required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringements, or other activity that may be illegal or may expose us to legal liability.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

All user credit card information is securely communicated using secure socket layer (SSL) software, which is the industry standard and among the best software available for secure commerce transactions.

All user information stored on our server is stored in an encrypted format. Notwithstanding these efforts, we caution you that perfect security does not exist on the Internet.

Linked Sites

If this site contains any links to other websites, we are not responsible for the privacy practices or the content of such websites.

Changes to Privacy Statement; Consent

We may update this Privacy Statement from time to time. You should check this page periodically for changes. By using our site, you consent to the collection and use of your information by us as described in this Privacy Statement.

Questions and Comments

We welcome your questions and comments about this Privacy Statement.