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About Us

Contact Us
345 Soquel Ave
Santa Cruz, CA 95062
Store Hours
8:00 AM To 5:00 PM
8:00 AM To 5:00 PM
8:00 AM To 5:00 PM
8:00 AM To 5:00 PM
8:00 AM To 5:00 PM
8:00 AM To 5:00 PM
Our Other Locations

Ferrari Florist & Gardens - Santa Cruz

(831) 460-7000

415F River St, CA 95060

Ferrari Florist & Gardens - Watsonville

(831) 460-7000

928 E Lake Ave, CA 95076

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About the Company

Ferrari Florist has been serving Santa Cruz County since 1946

The Past

Dave Ferrari opened Ferrari Florist in Downtown Santa Cruz on Pacific Avenue in 1946 just after World War II.  At that time men were still the predominate work force of America which including butchers, barbers, and florists.  Dave decided to open a flower business with his first sign on the building reading "Ferrari the Florist".

The business quickly developed a reputation of having the best designs, freshest and longest lasting flowers in the area, amazing window displays and customer service second to none - a tradition we work very hard to preserve today in honor of Dave's legacy.

The Present

Of course times have changed since 1946. Ferrari's is now under the care of a local family with over 50 years of history living and working in the community. 


Today we are a modern floral design company with designers schooled in the latest trends and styles while continuing to support generations of families here in Santa Cruz County. 


We still hand-select our flowers, plants and orchids from local sources with farm fresh product arriving every few days in our stores.  We believe it's this passion for freshness that separates us from rest of the pack and likely why our company continues to stand the test of time.  We thank you for your business and for recognizing the quality of our work we so enjoy sharing with you and your families.

Now with three floral boutiques throughout the county to serve you, Santa Cruz, Scotts Valley and Watsonville, we are committed to support our community for many years to come.

One thing few florists in our community can claim is that we have been delivering only the freshest, most beautiful flowers from local farms for decades.  Our arrangements always make such an impression when they are delivered we only wish we could share their response---"Ferrari's, wow, only the best" they say---"Incredible, amazing. beautiful, thank you".

We truly love what we do and appreciate the continued opportunity to serve you and all of the members of our community.



Additional Information:

Santa Cruz Mon-Fri 830a-5pm Sat 830a-3pm Watsonville Tues-Fri 930a-5pm Sat 830a-3pm

Payment Options

We accept the following payment methods:
American Express

Areas Served

We deliver anywhere throughout Santa Cruz County. 

We also deliver to several bordering communities technically in Santa Clara County such as the Summit communities off Highway 17 well above Redwood Estates, and extended South County communities such as Aromas, Royal Oaks, Pajaro Dunes, Moss Landing, Monterey Dunes and some areas of Prunedale but all West of Hwy 101.

Our website will validate our delivery areas and assess the appropriate deliver fee based on our delivery fee policy.  Our standard delivery fee is $14.95 for most metro areas with a slight increase for rural or mountainous areas.


Specialty Services

We specialize in the following services:
  • Large inventory of fresh flowers
  • Tropicals
  • Plants
  • European/dish gardens
  • Contemporary and traditional arrangements
  • High-style floral arrangements
  • Silk arrangements
  • Dried floral arrangements
  • Weddings
  • Funeral designs
  • Extensive gift line
  • Gourmet and fruit baskets
  • Gift baskets
  • Greeting cards
  • Candles


Contact Information

For more information visit us at one of the following locations or contact us via email at [email protected] or call us directly at (831)460-7000.

Ferrari Florist - Santa Cruz
415 River St
Santa Cruz, CA 95060

Ferrari Florist - Santa Cruz
928 East Lake Ave
Watsonville, CA 95076


Delivery Policy

Delivery charges will calculate automatically on your order when the street address and zip code is entered.  As a general guide, our hand delivery fees are $19.95 for all metro areas within Santa Cruz County.  


Online order delivery cutoff is 12pm Mon-Sat for same day delivery.  If same day is required but is not available on the website to choose you are welcome to contact us directly to check availability openings (831-460-7000).

We will do our best to accommodate deliveries at specific times of day, but we cannot guarantee precise times due to traffic or other situations beyond our control.  We will notify you if we encounter a problem delivering your product on the time requested.  For timed deliveries we require at least a two hour delivery window to ensure we can deliver your product as requested.

In cases where the delivery location is too rural; off highway, non-surfaced roadways or too mountainous to access we reserve the right to reject the delivery request and will do our best to offer you other options such as pick up or dropping at alternate locations less difficult to access.

PLEASE- when ordering it is important you inform us if your recipient's location is gated and provide us the gate code at time of ordering (add to notes section at check out).  Many gated locatons are very rural and our drivers will not have cell phone access to call or coordinate entry access with your recipient.  If we cannot access the location we may have to charge you a second delivery fee to return after we receive the gate code.  We really appreciate your help.

We do not perform deliveries to gravesites without a funeral services provider onsite to receive the delivery.  

Substitution Policy

Occasionally, substitutions may be necessary to create your arrangement or garden due to the seasonal availability of certain flowers or plants. Care is always taken to maintain the style and color scheme of the arrangement by using flowers of equal quality and value.

Additionally, the substitution of certain keepsake items may be necessary due to increased demand, especially during major holidays. 

Ferrari Florist Privacy Policy

This privacy statement has been created in order to demonstrate our firm commitment to protecting customer privacy.

Information We Collect

If you open an account on our site or make a purchase, we need your contact information including your name, e-mail address and mailing address to complete your transaction.

When you visit our website, we also collect some basic information that does not identify individual users. We use this information to determine our users demographics and interests, so that we can better understand and serve our users.


Cookies are small files which store certain information about your activity on the website and are stored on your computers hard drive. Our cookies do not contain any personally identifying information. We use cookies to let us know that you are a prior customer, so that you dont have to reenter information you gave us on your prior visits. Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of cookies. However, if you disable cookies, you will not be able to use certain features of this website.

Our Use and Disclosure of Your Information

When opening an account or making a purchase, you have an opportunity to opt-in or opt-out from receiving emails from us. If you opt-in to receive information from us, we may use your purchase history, contact information and other registration information to provide you with more relevant information and email content. We may send emails to our users regarding changes in our services or other information we believe will be of interest to our users. If you prefer not to receive these emails, you can send us an email with the subject line no emails or reply to our email with the subject line no emails.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities on our site, we may collect such information. We may use that information and other information that we obtain from your use of our site to resolve disputes, troubleshoot problems and enforce our agreement for Terms of Use.

We may share aggregate statistics about our sales, traffic patterns and related site information with other businesses, but these statistics will include no personally identifying information.

We may share your information with Teleflora and other reputable vendors for the purpose of sending out special offers via email and/ or in connection with the services provided by our site such as the delivery of flowers. Your information will not be shared for any other purpose and will be kept secured.

We cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Statement. For example, we may be required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringements, or other activity that may be illegal or may expose us to legal liability.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

All user credit card information is securely communicated using secure socket layer (SSL) software, which is the industry standard and among the best software available for secure commerce transactions.

All user information stored on our server is stored in an encrypted format. Notwithstanding these efforts, we caution you that perfect security does not exist on the Internet.

Linked Sites

If this site contains any links to other websites, we are not responsible for the privacy practices or the content of such websites.

Changes to Privacy Statement; Consent

We may update this Privacy Statement from time to time. You should check this page periodically for changes. By using our site, you consent to the collection and use of your information by us as described in this Privacy Statement.

Questions and Comments

We welcome your questions and comments about this Privacy Statement.